Nike and Drake Launch Fly Fishing Line

Following final week’s fascinating information about hip-hop star Drake showing on the quilt of The Drake journal, is an equally fascinating story, courtesy of Ross Purnell over at Fly Fisherman Journal. 

Drake co-owns a Nike sub-label referred to as Nocta, and that model has launched a full lineup of “fly fishing impressed city put on” that options the Nike swoosh, in addition to the Nocta model.

The clothes lineup “consists of every thing from khaki wading pants to jackets and vests, and hats with vibrant orange camo solar shields,” Purnell experiences. “There are fly-fishing-inspired golf shirts, T-shirts with fishing scenes from the Tetons, and denim long-sleeve insulation items.”

It doesn’t sound like a lot of that is attire designed for fly fishing, however quite, round fly fishing. Though, there are GORE-TEX jackets within the lineup, so perhaps you will see somebody carrying this on the river.

The brand new attire lineup was debuted in New York Metropolis, and likewise incorporates a collaboration between Nocta and Abel Reels, which is truthfully essentially the most shocking a part of this complete story.

In keeping with Purnell, Nike licensed Abel Reels to provide a restricted run of Nocta-branded fly reels. These reels are based mostly on the Abel Vaya, however with just a few modifications, together with a Nike swoosh on the drag knob. There’s solely 100 of those reels accessible, all in dimension 5/6, they usually retail for $2,500. You’ll additionally get a pair of Nocta-branded Abel Nippers with the acquisition.

Jeff Wagner, the CEO and president of Mayfly Outside, which owns Abel, stated he’s excited for the possibility to introduce fly fishing to a extra mainstream viewers. In keeping with Purnell, Wagner stated, “This challenge with NOCTA and Nike was over a yr within the making and we’re enthusiastic about gaining publicity for fly fishing total and hopefully bringing new folks into the game.”